If you are a beginning blogger who is just getting started with Pinterest marketing scroll down to start learning Pinterest basics for bloggers!
Once I had my blog up and running I knew I needed to start driving traffic to my site. And because of the mountains of research I had done I knew this traffic was going to come from Pinterest. The problem I had was figuring out how to use Pinterest as a marketer and not just a consumer.
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Where to Start with Pinterest
As usual, I started doing tons of research. And as usual I heard the same advice over and over. Ultimately all of the advice made it sound like I was going to spend about an hour setting up my Pinterest account, start creating beautiful graphics for my articles, and then pinning away.
And before I knew it I would have thousands of page views every day.
That couldn’t have been farther from the truth. But of course nobody wants to tell you that. Why? Because that’s not sexy. It’s not captivating to read an article about someone who spent hours watching YouTube videos on how to design Pinterest graphics.
Nobody wants to click on the article and read about how it took months for their Pinterest account to grow. Or how a lot of the stuff on Pinterest is just mediocre.
But that was my reality. I had no clue what I was doing. Even though I had been using Pinterest as a consumer for years, I didn’t know how to harness it’s power and use it as a creator.
But I plugged away, I did more research. I kept digging. And eventually I started to find some resources that were actually helpful. And even better, I started to develop a strategy that was working for me. A strategy that started to show growth. And not just growth on my Pinterest account, but I was growing in traffic to my site from Pinterest.
I was finally starting to feel like I knew what I was doing. And even though I’m still learning every day, I feel much more confident in my strategy.
My Goal with Pinterest
I want to give you a more realistic view of Pinterest and what it takes to build a Pinterest account that actually drives traffic to your site. Because isn’t that what we all want?
Sure, it’s great to have 10,000 followers and 1.2 million impressions (that’s a total vanity number by the way) but if all of those followers and impressions aren’t bringing decent and consistent traffic to your site, what’s the point?
Pinterest is a tool – it’s ONE tool – to bring readers to your site. I’ve done a lot of work and a lot of research learning how to harness this tool for my benefit. Now I want to help you!
Let me start by saying that Pinterest is a marathon, not a sprint.
What does that mean?
Essentially it means that you can’t expect to put content on Pinterest today and go viral tomorrow or even within a week. That’s how Facebook and Instagram work, not Pinterest.
People get confused by Pinterest because they make the mistake of assuming it’s a social media platform, like Instagram. And they treat it that way. But it’s not. Pinterest is a visual search engine; which means it’s going to act more like Google than Facebook.
And that also means that you will need to put in time and consistency if you want to see results on Pinterest. Do not make the mistake of thinking you will gain traction overnight on Pinterest.
Ok, let’s start with some Pinterest basics and what’ you’ll need to get started.
- set up a business account (it’s important to have a business account, not a personal one, because your business account will provide analytics for you, among other things)
- enable rich pins (important for all bloggers, particularly vital for those who share recipes)
- use your blog name for your profile (not your personal name)
- write a keyword rich description for your profile (tell your reader what they can expect to get from you)
- create several boards that relate to your niche
- join group boards related to your niche
- create high quality graphics to pin
This is a great place to start! And even though
And while these are all great tips, and completely necessary to harnessing the power of Pinterest, there’s much more to it than setting up an account and then pinning away. I’m going to share with you some different tips, tips you maybe haven’t heard before.
Digging A Little Deeper Into Pinterest
If you want to dig a little deeper I thought I might answer some questions that I had along the way:
How do I find keywords?
My favorite way is to use the search bar on Pinterest and see what pops up.
Let’s see you’re a recipe blogger and you are writing a recipe for chocolate cake. Start by typing “chocolate cake” into the search bar on Pinterest. Pinterest will start to populate for you with keywords related to chocolate cake that have been popular.
So I clicked on “chocolate cake recipe” and you can see below what popped up. At the top of my screen are little boxes. These boxes will help you narrow down your search for chocolate cake even more.
This is where you’ll want to really nail down on your niche. Are you making a gluten free cake? An easy cake? A vegan cake?
How do I use keywords?
Now you’ve got your keywords. So instead of writing a Pinterest description that says “The best chocolate cake” you might write “Easy gluten free chocolate cake that comes together in less than 30 minutes and uses only vegan ingredient.”
Boom!! Now that’s how you use keywords.
Caution: do not fall into the temptation of keyword stuffing. Meaning in your description box you write “chocolate cake, vegan, gluten free, less than 20 minutes, recipes….” blah blah blah. You want your description to be keyword rich and natural.
How many boards should I have?
Honestly, I don’t think there is a right answer for this. Some will say under 50 others say under 100. The best advice I’ve heard about the number of boards is that all of your boards should make sense for your niche.
Take my profile for example, I have a board called muffins but it’s kept hidden on my account. Why? Because muffins have nothing to do with my niche. I don’t write about them and they don’t fit directly with my content. So I keep that board secret.
When you scroll through your boards your followers should get a good sense of the topics you write about based on your boards.
How many times a day should I pin?
This is the million dollar question, and again, I don’t think there is one right answer here. You’ll have to play around with what works for your schedule, what works for your niche, and how many pins you have. At the beginning you might pin a little less if you don’t have many new, fresh pins to share.
Remember, Pinterest LOVES fresh, new content so avoid the big mistake I made which was sharing the same few pins over and over.
Now I’ve got one more tip for you and this is THE BEST advice I’ve gotten about Pinterest. Or blogging in general. I want to share this with you so that you can learn from the mistakes that I made and hopefully grow more quickly than I did! Take it from me, you want this tip. Sign up below and you’ll get it sent to your inbox right away!